The CBD Phenomenon: Why It’s Gaining Popularity

The recent increase in the spread and the rise in interest surrounding Cannabidiol (CBD) has been nothing short of meteoric. A non-intoxicating component derived from the Cannabis Sativa plant, CBD is gradually and quickly becoming a staple in many individuals’ daily routines. Here is a look into why CBD has become so popular:

1. Perceived Benefits by Users

The foremost driver behind CBD’s increasing popularity and spread is its array of perceived benefits reported by its consumers. As reported in a study conducted in 2021, the majority of CBD consumers indicated that they turned to the compound to manage self-perceived symptoms of anxiety (42.6%), sleep problems (42.5%), stress (37%), and for general health and wellbeing (37%). These are all self-reported benefits, though not definitively scientifically proven, it has given CBD a very significant advantage in the wellness industry and encouraged many people to explore its ability and potential.

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2. Non-Intoxicating Nature

Unlike delta-9-tetrahydrocannabinol (THC), one of the major compounds found in the Cannabis Savita plant, CBD doesn’t produce the “high” that marijuana is known for. This non-intoxicating quality of CBD makes it an attractive option for those people who are looking for potential relief without the psychoactive effects.

3. Legal Accessibility

CBD’s legal status has changed in the past couple of years, making it more readily accessible to a broader audience of consumers and potential consumers as well. In the year 2018, the Farm Bill legalized hemp in the United States of America, which in turn made hemp-derived CBD products legal. With the removal of CBD from the Controlled Substances Act, it is now legal in most states of the United States of America, allowing many companies and consumers to purchase and use CBD without a medical marijuana license, something that excites users.

4. Versatile Application

From oils and capsules to gummies, mints, soft drinks, and even sports bras, CBD has found its way into a plethora of products. The wide array of available CBD-infused products provides consumers with multiple ways to incorporate CBD into their daily routines, be it as a supplement or even as a topical treatment.

5. Media Coverage and Mainstream Acceptance

Mainstream media channels and renowned health institutions have shed a lot of light on CBD, piquing public interest. For instance, Harvard Health highlights the differences between CBD and marijuana and discusses the preliminary evidence regarding CBD’s potential health benefits for consumers.

6. Regulatory Efforts in Advertising

With CBD’s popularity and spread comes the responsibility of proper advertising. In the UK, organizations like the Advertising Standards Authority (ASA) have serious guidelines on how to advertise CBD products responsibly. This ensures that the claims are backed by evidence and do not mislead consumers into purchasing what they might not bargain for, creating a safer market environment for consumers.

Also Read – Debunking Myths: The Relationship Between CBD and The “High” Feeling


The CBD phenomenon is undoubtedly a very complex mix of perceived benefits, legal accessibility, media attention, and the wide range of available products. While more scientific research is needed to identify, validate and substantiate the exact benefits and potential risks associated with CBD use, its current trajectory suggests that CBD will always continue to play a very prominent role in wellness and healthcare discussions throughout the whole world.