Cannabidiol, or as it is most commonly known in the market, CBD, has seen an increasing rise in popularity and usage over the past couple of years.
Being made from cannabis, it lacks the psychoactive elements or properties of tetrahydrocannabinol (THC) but offers various beneficial potentials, including reduced anxiety and pain relief.
With the U.S. and Canada witnessing more than 40% growth in the market share of cannabis beverage products since 2021, it is essential to look into this rapidly and highly evolving segment of the drinks industry.
From Oils to Beverages: The CBD Revolution
CBD was first introduced to consumers mostly in oil form. However, innovation and experimentation of different kinds have led to the introduction of a plethora of CBD-infused beverages. CBD’s versatility has proven or shown to be its strength and not weakness, as always seen by its infusion in non-alcoholic beers, teas, coffees, and even water.
From refreshing seltzers and iced teas to health-forward kombuchas, the available options are expanding very rapidly.
A Flavor Explosion: Catering to Diverse Palates
For them to truly make a mark in the competitive beverages market, the companies have been focusing not only on the benefits of CBD but also on offering a delightful and tasteful experience. The trend has leaned and relied on and towards flavored waters, such as the popular and famous Cloud Water, alongside non-alcoholic cocktails and drink powders.
The range of flavors available is genuinely eclectic:
- For those people who always long for a touch of nostalgia, cola or of cream soda-flavored CBD drinks hit the very mark.
- Adventurous palates can indulge and embark on the peppery bite of ginger or go for a refreshing combination exactly like the lemon ginger.
- People who are Fruit lovers are not left behind either, with offerings ranging from standard flavors like banana and blueberry and exotic options like dragon fruit and guava.
Health and Wellness
Beyond the sensory pleasure, the growing allure or the tempting nature of CBD beverages is highly undeniably linked to the reported health benefits. The Consumers of the product are now becoming more health-conscious and are turning and making demands towards such drinks that offer more than just taste.
This is where CBD shines and gains popularity, with its potential benefits and abilities like improved digestion, pain and anxiety reduction, toxin flushing, and even properties that may help maintain blood pressure and heart health.
A Bright and Promising Future Ahead
According to a recent industry investigation, reported by Benzinga, the CBD drinks sector is poised to be worth an estimated US$46.3 billion by 2032.
These statistics indicate or suggest that the rapid growth of the segment can be said to be CBD’s positive effects when added to beverages, such as reducing anxiety, pain management, and helping people or consumers with relaxation and sleep.
As more people show interest in moderation and as the trend of functional beverages continues to rise and increase in popularity, the CBD drinks category is predicted and projected to keep growing even further.
The trajectory or projection of CBD beverages indicates a high level of information that goes beyond just a mere fad. As manufacturers continue to innovate and researchers uncover more information about CBD’s potential benefits for people’s health, consumers can expect an even wider and more delightful range of CBD-infused beverages in many more years to come. Whether you’re seeking relaxation, pain relief, or just a delicious drink, the CBD beverage market promises something extraordinary for all consumers.
Dr. Jason O’Donnell works at Holy Cross General Hospital. He is a General Practitioner with extensive experience in cardiology, geriatrics, adult medicine, and internal medicine. Dr. O’Donnell studied at the UCL Medical School and holds a Doctor of Medicine in London in the UK. He also completed an internal medicine internship at London Imperial College. From here he went on to complete a residency in internal medicine at St. George’s London University. He is currently practicing adult medicine, cardiology, geriatrics, and internal medicine at Holy Cross General Hospital. Before he performs any operation, he first assesses the patient’s medical goals and concerns. After the surgery, he monitors the recovery of the patient and makes adjustments to the treatment program, when necessary. Dr. O’Donnell is also a proud member of Health for Humanity where he volunteers his skills in medicine for people in need across the globe.